Nintendo Jumps Into Mobile Game Market with March Release

Nintendo has conquered the console market for years, with some console releases an instant success and others a disappointing flop, but the company will now take on the mobile game market with their own take on a game and social experience hybrid. Nintendo just announced that their first title, Miitomo, will arrive in March for iOS and Android devices in North America and Europe. Prior to the Europe and North America release, Nintendo will launch the game in Japan. The news came via a shareholder meeting held this week.

Miitomo is the first of a planned series of seven games. The second, Nintendo promises, will feature a “best-known character.” The company declined to release any further details on who the character will be, but since Nintendo has a good list of fan-favorites, it could be Donkey Kong, Super Mario Brothers, or another popular brand.  The app will reportedly support eight languages at launch, English, Dutch, French, German, Italian, Japanese, Spanish and Russian.


Nintendo’s Miitomo will also include an in-app feature, Miifoto, that allows users to share images on social networks.  Pre-registration for Miitomo will begin on February 17, and users can use their Nintendo Network ID, social network accounts, or email addresses.

News outlets first heard of Miitomo in October 2015, and it’s good to finally see a launch date and hear more information about the game, which was previously described as “an entertainment and communication platform.” The game will be free to play, with pay add-ons.

Information from the press release included the following

People who pre-register will be among the first to be notified about the availability of Miitomo when it launches in March. Nintendo will offer a special Miitomo bonus to anyone who signs up for a Nintendo Account between Feb. 17 and launch. Miitomo is a social experience that uses Nintendo’s Mii characters, which first debuted on the Wii console, to engage friends in a lighthearted and welcoming environment. Users can spark fun conversations and learn more about each other by answering questions such as “What song has been stuck in your head lately?”, “Do you believe in aliens?”, or even “If you saw a nose hair sticking out of your friend’s nose, what would you do?” Users can also easily take and share photos featuring their Mii with the Miifoto feature.  

Also launching alongside Miitomo in March will be Nintendo’s new reward program, My Nintendo rewards.  My Nintendo describes the program as more than a common do X, get Y program:

 It is a more comprehensive service that rewards users for interacting with Nintendo products and services in a variety of ways. Miitomo users with a Nintendo Account will be able to take advantage of My Nintendo to enhance their experience.

Miitomo was originally slated for release last year, but was delayed for unknown reasons. My Nintendo will replace Club Nintendo, and reward players for actually playing their games. Per Polygon, the My Nintendo points can be used to “obtain digital add-on content, which will make the game you are playing even more fun, original merchandise or a coupon, which can be used as a discount for new software.” Points will be applicable to both Nintendo’s mobile and console games.



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  1. Tess

    I mean.. why? Nintendo? Why?

  2. Billy Bultman

    I don’t know if I want to use a social network designed by Nintendo.

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